Wednesday, November 03, 2004

Excel Communications: 130,000 Independent Representatives loose all?

As previously posted VarTec Telecom Inc filed for Chapter 11 bankruptcy protection on Monday November 1, 2004.

VarTec's bankruptcy filing included all 16 domestic VarTec subsidiaries, most notably Excel Communications.

Excel Communications was VarTec's MLM sales channel, where an estimated 130,000 independent representatives sold long distance and related services through a multi level marketing organization.

It was quickly reported that VarTec intended to shut down Excel Communications and its MLM organization as a result of the bankruptcy filing, instantly stripping its independent representatives of residual incomes built up often over a period of many years. While the financial impact of this sudden stop in commisison payments will vary from representative to representative, there is no doubt that many of Excel's independent representatives are now faced with the prospect of loosing thousands of dollars in monthly income.

The final decision to shut down the Excel Communications MLM sales organization is pending approval by the U.S. Bankruptcy Court for the Northern District of Texas. The motion from VarTec to end its contract with independent representatives of Excel Communications will be heard by U.S. Bankruptcy Judge Steven Felsenthal on November 22, 2004.

If approved, this motion will result in no more commission payments to any Excel Communications representatives, and former South Carolina Senator and Excel agent Michael Rose state that "We have tens of thousands of reps in 50 states that are losing their livelihoods because of these high-level financial machinations".

Mr Michael G. Hoffman, former general counsel to VarTec, will be the company's CEO and lone board member following the bankruptcy filing. Commenting on the decision to stop selling telephone services through independent representatives of Excel Communications, Mr Hoffman said the company was trying to do its best for the representatives but could no long afford to pay them commissions.

Naturally, with the loss of income Excel representatives will see if VarTec's plan gets approval by the court, many representatives of Excel Communications can be expected to seek out alternative sources of income through other sales organizations.

A logical alternative in this aspect would be Cognigen Networks, a publicly traded company offering a free sales opportunity representing a number of well known telecommunication providers. While the fact that Cognigen is free to join may not sit well with Excel representatives accustomed to making most of their money on recruiting new representatives, those Excel representatives making money from actual product sales will likely find the Cognigen products and compensation plan very appealing.

VarTec has expressed an intent to help its Excel representatives transform to a new company though, and there are reports of talks between VarTec and Shaklee, a San Fransisco based multi level marketing organization currently focused on selling nutritional products through its independent agents. According to Mr Hoffman, Shaklee would become a distributor of VarTec phone services under the deal being discussed.

How such a partnership would be received by the 130,000 independent representatives of Excel Communications remains to be seen, but I personally have a hard time imagining too many representatives getting all that excited about giving up their hard earned compensation for sales already made on VarTec's behalf just to join another organization and start selling the same products all over again...

10 Comments:

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